Consider the images or artwork that could be displayed within the frame when choosing between floating frames and conventional frames for a promotional product. You can get a custom picture frame with the company logo in either style, but you want something that goes along with your company’s personality and vibe. Here are the options and differences to help you decide.
What Are Floating Frames?
The way floating frames present artwork and photographs is what gave them their name. It gives the impression that it is floating since the item within seems suspended. There isn’t any overlap. The glass at the front and a supporting panel at the back support the artwork.
What Are Traditional Frames?
Traditional frames have an overlap, like a mat, that sits between the glass and the picture. The mat may cover a slight portion of whatever is placed inside, but it also protects the picture better than floating options.
Visual Impact on Brand Perception
Traditional frames are classic and elegant, while floating frames give off a more modern, innovative appeal. Which message do you want to send about your brand with the promotional frame?
If your company has a long history and many traditions, regular branded frames are a good fit. If you are new to your industry or want to change your image to one that has hints of modernity, consider floating frames.
Practical Branding Considerations
Every time you approach a promotional item, such as branded frames, you should think about how you want to market your business. Take into account the following:
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Overall Aesthetics
One option has a contemporary, minimal feel while the other denotes timeless formality.
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Best Fit For
Floating frames are great for digital photographs and artwork when you don’t want to cover anything up. Traditional frames take portraits, certificates, and other items that can have small edges under mats without losing anything.
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Branding Message
Do you want to send a message of innovation or trustworthiness?
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Practical Use
Floating frames take up less space and still work well for large pieces. Traditional options, on the other hand, offer higher levels of protection and can be customized with mat colors.
Best Fit by Branding Context
The Washington Post indicates that custom framing costs over double today as they did in past years. Consumers care about the results and want to portray their pieces in just the right way.
Part of your decision between the two frame styles is the context of your brand and where the frames will end up. Do you plan for customers to use them at home? Will they land in offices? Consider your target audience and how the frames will be utilized before making a final decision.
Design Strategy Tips for Choosing the Right Frame
Choosing the right frame depends on so many different design elements. Here are a few to remember:
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The Space
You may not know exactly where your branded frames will end up, but the space where they hang is important to think through. Frames that fit into modern homes may not fit into rustic fixer-uppers. Choose your frame color with care and consider classic black, white, or wood to give it the most versatile uses.
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The Art/Photo
Again, you don’t necessarily know what type of photo or piece of art the user will put into the frame, but you have ideas as to your intentions. If you want the frames used for abstract art, floating frames are best. If you intend for customers to put their training certificates in the frame, traditional options work well.
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The Quality
Above all other decisions, make sure the promotional frame is high in quality. Watch for UV-protectant glass and frame materials that are sturdy and long-lasting.
Which Works Best for Branding?
Both floating and traditional frames can work well for branding. Which is best? That depends on your company’s personality. What is your brand like? Here are examples:
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Tech Brand
If you operate a modern, tech brand, something sleek and contemporary is best. Consider a floating frame in black.
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Artisan Brand
These companies would do best highlighting warmth with a floating frame in wood. The natural texture and organic style make a statement.
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Classic Brand
Brands that are on the formal side should invest in traditional frames with mats that create an established appearance.
In conclusion
The New York Times states that framing artwork and pictures is just the beginning. The next step involves proper placement in your home. Before you can start hanging, you have to decide on the frame. Do you like traditional frames or floating frames? Talk to the professionals at Save Your Ink, and they can help you decide which frame best speaks for your brand’s image.
