Millions of people dream of making a sizable living through YouTube, but only a handful manage to turn it into a sustainable career. DDG—a famous rapper and YouTube personality—is among these people.
DDG is a self-made millionaire in every sense of the word. He started uploading on YouTube in 2014, gradually building a massive following with reaction and prank content. He eventually transitioned into music, using his YouTube platform to promote his tracks and connect with fans.
Since DDG’s rise to fame, he’s gained no less than 1 billion streams in Apple Music, YouTube Music, and Spotify.
In this article, I’ll cover DDG’s net worth, income streams, and personal details about his early childhood and family.
What Is DDG’s Net Worth?
As of 2024, DDG’s net worth is estimated at around $2 million.
DDG began his career making YouTube videos in 2015. He currently has just over 3 million subscribers on YouTube, with most of his videos garnering around 500,000 to 1,000,000 views on average.
DDG’s most popular video, Moonwalking In Calabasas, has over 118 million views, followed by Arguments with 62 million views and Hood Melody with 22 million views.
DDG’s latest music videos don’t receive as many views as his older works, but they still command a respectable average view count of between 100,000 and 800,000.
YouTube is DDG’s primary source of income. According to the rapper, he earns an average income of $50,000 a month from YouTube alone. He also earns a sizable income from sponsorships, merchandise sales, live performances, and music streaming royalties.
Aside from his main channel, @DDGMusicChannel, he manages several others, including the DDG Family and PontiacMadeDDG VLOGS.
The latter is his oldest channel, with nearly 800 videos and 3.3 million subscribers. This is where he first started uploading to YouTube. Most videos include reaction videos, vlogs, pranks, and challenges.
Outside YouTube, DDG has a large following on Instagram with 6 million followers, TikTok with 5.2 million followers, and Facebook with 1.6 million followers.
DDG co-founded the record label Zooted Entertainment, which has gained relative popularity with artists like Paidway T.O. and Baby Rich. Zooted Ent. is still in its infancy and struggles to generate significant income, but DDG’s substantial earnings help subsidize the label’s operations.
DDG’s Early Life and Family
Born on October 10, 1997, in Pontiac, Michigan, DDG—full name Darryl Dwayne Granberry—has developed a passion for music at an early age.
His mother, Tonya Yvette Grandberry, affectionately known as Mama DDG, is a YouTube and Instagram personality with 500,000 and 120,000 followers, respectively.
His father, Darryl Grandberry Sr., used to work as an audio engineer but is now following his son’s footsteps, managing several social media accounts and trying a hand with rapping. Online, he’s known as DDG Daddy. He has six siblings.
As a child, DDG is nothing short of clever. He went to International Tech Academy in Pontiac, where he was class valedictorian.
Upon graduating with full marks, DDG attended Central Michigan University. He later dropped out because he was making over $30,000 as a YouTube and wanted to focus on his career.
He moved to Hollywood, California, with his family, where he became a full-time entertainer.
Who is DDG dating?
This YouTuber has been dating singer and actress Halle Bailey for nearly two years. Bailey, who gained significant fame as Ariel in Disney’s live-action adaptation of *The Little Mermaid*, and the YouTuber knew each other before they began dating.
Halle Bailey, who performs as part of the R&B duo Chloe x Halle with her sister, first made headlines when they were spotted together at Usher’s residency in Las Vegas, marking the start of their public relationship.
In early 2027, they welcomed a baby boy named Halo together.
Final Thoughts
As of 2024, DDG’s net worth is believed to be $2 million.
DDG’s income stems from his YouTube earnings, successful music career, and sponsorships.
Despite his growing fame, DDG places much value on his family. He recently bought a $10 million mansion for his family and regularly uploads vlogs with his siblings, mother, and father.